users Hello everybody, welcome to the 2016 Guangzhou auto show scene, come today to the home of the car between the interview that Dongfeng Renault vice marketing president and Minister Chen Xi sales and marketing.
Reporter : First, a whole new generation koleos after listing, the market feedback is very good for its price; the second, from the background, the user's attention our data, including the degree of the product is concerned, also has been going up.
Chen Xi : rising faster is not it?
Reporter : Yes. I think the car sales should be no problem.
Chen Xi : can not say that the market competition is very fierce.
Reporter : This is the sales forecast. There is also a word of mouth evaluation, including consumers in the purchase before consideration, after the purchase of feedback, users can have a comprehensive understanding.
Chen Xi : November 10, the new generation koleos after the listing, we did a quick survey. First of all, the feedback from the media point of view, the vast majority of positive media affirmed the event, including pricing and products. There are two main observations: first, a whole new generation Koleos product is very competitive, everyone on the appearance, space, and design is recognized. Prices also to the force, distribution providers are also very satisfied. We believe that our pricing strategy is very pragmatic. Second, to participate in the activities of distribution provider feedback, 90% of people believe that our pricing is very good, and accurate positioning.
However, demand exceeds supply in the face of some distribution providerswant to increase, but we do not want to see the situation. I have also, and media communication, since we set the price so sincere, it is hoped 100% unconditionally available to consumers, we want to achieve commitment to consumers, so that the whole new generation Koleos owners satisfied, let them see Dongfeng Renault is worth assured brand, our products, price, service and brand is very reliable. We strongly disagree with the interests of consumers for the sake of short-term interests.
Reporter : Koleos indeed competing products, whether it is quality or product strength, have reached a very high level. So, we will think, if you exceed the level of competitive products, is not the price even more expensive?But in fact a whole new generation Koleos price is still very close to the people.
Chen Xi : Yes, our prices are very close to the people, consumers and the media also recognized high acceptance.
Reporter : As a latecomer, Dongfeng Renault what kind squeeze mainstream brands, and occupy a leading position, do you think what kind of policy in the future?
Chen Xi : Frankly, as a latecomer, Dongfeng Renault missed the first decades of rapid development of gold, but it still chose to enter China. Because after all, China is still a steady growth of the market, but also the world's largest auto market, has sufficient market appeal and charm.
First, the Renault brand heritage, it is a 118-year history of the French brand, is the second-largest brand in Europe. According to Nissan - Renault alliance situation, expected by the end of this year, it may enter the world top three. Dongfeng company is the second largest auto companies in the world five hundred which also standing in the front. Therefore, from this perspective, the support of both shareholders is certainly spare no effort. I think this is different from the previous joint venture. Because those joint ventures do not have such a strong support and backing, it is difficult to achieve a breakthrough in the short term.
Second, from the product layout, we seize the Chinese market now and the future of the three blue ocean market.
The first is the SUV market, of course, now there may be more models, such as we see these days the listing 4008 and other models. This market into the competitive situation, from the blue ocean into the Red Sea. However, the current SUV market is still the major manufacturers have poured into market segments, because it grew faster, an increase of more than 45% this year, to accommodate more vehicles imported. Dongfeng Renault First, from the SUV into the market to the Chinese market, it should be said is to seize the pulse of the market. Therefore, we layout the 3 models, one is imported models introduced last year through card Bin , is a small SUV , next year we will import thecard Bin modified models, to further consolidate the small SUV share. On March 18, we listed Ke Leijia , we define compact the SUV . Then on November 10, the new generation koleos market, located in the C + of the SUV market. We believe that the 3 SUV layout product can seize the entire SUV market growth pulse, to seize the commanding heights of growth.
The second blue ocean is the new energy automotive market, which is relatively new and we are more interested in the market, all manufacturers are invested. The third is the MPV or seven the SUV . These are Dongfeng Renault future direction of the product layout will consider. In the field of electric vehicles, Renault is Europe's largest manufacturer of electric vehicles suppliers , in Europe more than 25% of the electric car is Renault 's. The world's first driverless electric vehicles in Singapore test operation is Renault 's.From this perspective, Dongfeng Renault has a strong technical support. Next year, the first hanging Dongfeng license electric cars will be put on the market. At the same time, we will import seven of MPV or the SUV . In fact, we grasp the pulse of the market to keep up with the pace of the market.
From a marketing perspective, with Dongfeng Renault established, we have created an efficient, diversified, professional team, both in the areas of production, manufacturing, research and development technology, or marketing, these teams from various Brand, may come from all walks of life, but also from various countries. They understand the Chinese market, know how to push the product to the user, so that consumers in different regions of China can accept. In addition, you just said the price. As a latecomer, need to have a more sincere, close to the people of the price, so that consumers can accept. Whole new generation of Koleos as Dongfeng Renault second paragraph of the SUV ,the Renault brand worldwide flagship of the SUV , its quality, appearance, I believe that all of the media and consumers are very recognized Currently, a whole new generation Koleos at the same level models is leading. Sincerity of the price and excellent product force, so that we have the strength to enter the Chinese market, to participate in the competition.
Reporter: President Chen, each of your answers are full of gold. There is also a problem, we know that the car fell to the terminal, is an accumulation of a sale, the terminal role, first, to help manufacturers build sales channels, in addition to providing more places for consumers to close contact Our products. The future of our network construction will have what kind of plan?
Chen Xi : Dongfeng Renault has a joint venture of three years, from Ke Leijia situation, we clearly recognize that the distribution quotient quantity is a very important issue, including coverage and management capacity. This year, we have taken some appropriate measures. First, we held four national distribution supplier conference, to encourage investors to join, hoping to reach the end of 150, now look, this objective should be achievable. Secondly, we adjusted the network recruit provider strategy to reduce investment barriers, encourage investors lightweight investments, return on investment and shorten the cycle. In this way, can attract more investors to join. At the same time, we do more to focus on the market focus, we believe that the 6 +2 key provinces. For these provinces on the blank market, we quickly carry out the development of the network. At the same time, with the next year's network development and network capacity improvement, we also made a lot of arrangements, we expect to do 200 by the end of next year.
In this case, we have for each city to re-do the planning layout. For some new entrants, we have arranged for new store counseling. For the difficult or problematic outlets, regardless of the funds, or sales capacity, we will give appropriate support, including arrangements for some counseling and so on. We hope that through the development of the past two years, the existing network capacity, coverage, as well as network quality, service capabilities to upgrade. Because there is a good brand and product is not enough, we need to enhance the overall marketing capabilities, including marketing, channels and services.
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