2016 Guangzhou auto show, we are delighted to be invited to the Renault Guangzhou, the Guangdong-4S stores are always Mayan Xiong, the following is an interview with Record.
Moderator: thank Ma always interview. First of all, please give us a brief introduction to your company's situation.
Mayan Xiong: Our company is in Dongguan , a subsidiary of Daxing Group, is the Guangzhou Renault authorized first distribution provider , but also Guangzhou the only Dongfeng Renault authorized crystal grade specialty stores, as well as "the best after-sales Satisfaction Award" Business providers . Our address in Baiyun District, Baiyun Avenue North 35, opposite the Foreign Language University in the opposite, welcome to our shop inside the tour guide.
Moderator: The Guangzhou Auto Show Renault side has to show what models?
Mayan Xiong: The Motor Show this month the models have just listed a whole new generation intermediate SUV Koleos , and in March this year listed Fan Bingbing endorsement of the compact SUV Ke Leijia , imported cars have card helter-skelter and Megane RS, as well as Renault RS16, F1 racing, to welcome you like Dongfeng Renault riders to 2.1 pavilion Dongfeng Renault booth.
Moderator: For just listed Koleos , the store if there are any promotional programs? Such as target sales and so on.
Mayan Xiong: just listed koleos since November 10 listing, the market reaction should be said very hot. And now 10 days time we have 80 shop orders, manufacturers have doubled the task to complete. Now, in terms of resources to meet customer needs, we will also seek support from manufacturers, the car market for us is a great support.
Moderator: If we set the car then, over years can get a car?
Mayan Xiong: during the show, we minister with manufacturers to apply some special support, is to ensure that the show provides car owners can get the car in years.
Moderator: For the new car market, the store without some promotional programs to boost the popularity of the store, higher sales it?
Mayan Xiong: koleos after listing, the top manufacturers in the advertising also invested a lot of funds, including authorization CCTV, advocacy major car platform, it should be said now to shop than in the past has increased several times, at the same time to shop The growth in volume of resources is also gradually increased. Koleos We also have the appropriate publicity in the local area, we have increased the staff strive to make our shop customers to become owners.
Moderator: Internet marketing is a very important means of set-off, you have no plan in this regard to improve the set-off amount and sales?
Mayan Xiong: now the Internet age, more and more customers are accustomed to before buying a car online and collect information about the car. Dongfeng Renault in the "double eleven" also joined several vehicle platforms organized events, online 5 hours to collect 1.2 more than ten thousand orders for the country's intentions. To tell the truth, and now a lot of 4S stores are very concerned about the online power sales platform, basically set up a power sales group, and some good sales even account for 40%. Dongfeng Renault in this area is required, each franchise stores have set up their own electricity sales group, our company has long been the establishment of this group electricity sales, electricity sales for the investment and management group as a separate department to operate. In the electricity sales, we hope that through the online and offline Unicom, we can increase the overall sales up.
Moderator: Now how much conversion rate? In terms of your shop.
Mayan Xiong: Because Renault degree of concern may not be significant relative to the line, in the past we have accounted for sales ratio is around 20%,koleos Listed, clues amount is double the growth in electricity sales our goal is to complete 40% of total sales , To go in such a direction.
Moderator: In addition to net sales, buy you will do it? Group buy is also a popular set of passenger means.
Mayan Xiong: We cater koleos listed gimmick, we November 13 and online media buy activities jointly engage with the next online and offline, in the past we have organized many group activities. But the past is not very high degree of concern, the customer is not a lot, but this time we engage in this activity is very successful, the same day reached more than 30 orders, so this is our future direction.
Moderator: between the owners of the show if you want to order a car, then what more favorable policy?
Mayan Xiong: every year in November in Guangzhou auto show is a wrap up the year, so the manufacturer of the Guangzhou auto show very seriously, not only in the policy support, the car is also supported by the source, a joint venture SUV Ke Leijia reach 23000 Of the cash discount, there is a value of 6,000 dollars exclusive car packs, in the December 31 car. Most exciting is just listed Koleos , until December 30 car owners can enjoy the $ 10,000 purchase tax subsidies, so that the support of manufacturers and our investment is very large.
Moderator: Now several SUV models are selling Tinghuo car next aspect of what action it?
Mayan Xiong: our initial joint venture production models only SUV and MPV , future product plan top manufacturers in this regard should be planned, next year there may be imports of cars coming in, the year after the plan I believe there will be the top car manufacturers in the plan, Renault as a 118-year history of the brand, its rich product line, and the car will be more, such as Megane , Laguna , Talisman , wind Lang , etc., models very rich, we want to import the Chinese market as soon as Chinese market is very large, the Renault of China attaches great importance to the market, hoping to open the market as soon as possible, so we will quickly be imported.
Moderator: Thank you for accepting our interview, thank you!
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